ESTABLISHED IN 2010, BRAND AFRICA IS AN INTERGENERATIONAL MOVEMENT TO INSPIRE A BRAND-LED AFRICAN RENAISSANCE TO DRIVE AFRICA’S COMPETITIVENESS, CONNECT AFRICA AND CREATE A POSITIVE IMAGE OF THE CONTINENT.
Pandemic Drives African Brands Story
After a steady decline in the rankings, African brands stood their ground and retained a 13% share of the Top 100 brands in Africa during a year defined by the Covid-19 pandemic. Against the backdrop of the AfCFTA, how have African brands and businesses reacted and which brands have retained, improved or lost their status among African consumers?
On Africa Day, 25 May 2021, Brand Africa and partners across Africa, unveiled the leading brands in Africa and reflected on rebuilding African economies and driving brands that will accelerate intra-Africa trade.
Annual reports and analysis of the survey and ranking of the most admired brands in Africa, based on a pan-African survey across over 25 countries that account for over 80% of Africa’s population and GDP
You can’t sum up a continent the size of Africa in three words, says Thebe Ikalafeng, founder and chairman of Brand Africa. But vibrancy, entrepreneurship and resilience help characterise and connect this group of dynamic countries. Thebe tells Jane how Brand Africa was launched to inspire a ‘renaissance’ of African brands, and change the narrative around the continent, through the vehicle of brands. In their goal to inspire ‘Made in Africa’ brands, what are the challenges? What role does technology play? And how has COVID-19 affected the long-term outlook?