Press Release

Brand Africa 100: Uganda's Best Brands 2019/20

26 June 2020

Kampala, Uganda, 26 June 2020: Local beverage brand, Nile, was today recongized as the most admired brand in Uganda. The second instalment of Uganda’s Best Brands, announced in a virtual event hosted by Publics Africa Communications in partnership with Brand Africa, are based on the 2020 Brand Africa 100: Africa’s Best Brands research and ranking of brands across Africa. The global results were released on Africa Day, 25 May 2020.

Post the virtual announcement, the leading Uganda brands were recognised at a reception hosted at Publics Africa Communications offices and attended by a few representatives of the leading brands and media representatives in a live offline event compliant with the country’s Covid regulations for public gatherings.

Uganda’s stalwart brand, Nile Special Beer, was unveiled as Uganda’s Brand of the Year for its cumulative performance across several categories as the most admired Ugandan brand in the global rankings, the second most admired African brand in Uganda, the most admired listed Ugandan brand and the most admired Ugandan brand. Now in its 92nd year on the continent, Coca-Cola, continues to regin supreme in Uganda as it does across the continent, where it was recognised as the overall most admired brand in Uganda, a positon it has retained in Uganda for the past 3 years running and only second to Nike across the East Africa region.

In the media sub-survey media brands, NBS and NTV retain their #1 positions as the most admired made in Uganda and non-Uganda brands respectively. Siiloar to the global rankings, BBC is the #1 non-African media brand in Uganda.

In the financial services sub-survey dominated by local brands, Centenary retains its pole position as the most admired financial services brand in Uganda, with Stanbic, DFCU, Equity and ABSA rounding off the Top 5 most admired financial services brands in Uganda.

Similar to the global Brand Africa 100: Africa’s Best Brands rankings which is dominated by non-African brands, only South Africa’s MTN and Uganda’s Nile Special Beer are the African brands among the Top 10 brands overall in Uganda.

In the global Brand Africa 100: Africa’s Best Brands rankings, African brands have dropped to an all-time lowest ranking of 13/100 (13%) in the Top 100 most admired brands in Africa – a 7% fall from last year. Out of the top 100 brands in 2010/11, only half of the brands still appear in this year’s list due to mergers and acquisitions and the obsolescence of many brands. Nike, Dangote, MTN, GT Bank and BBC are the continet’s standard bearers in their respective categories and overall across the continent. Only in Zimbabwe (Econet), in Zambia (Trade Kings) and in Tanzania (Azam) do we have a local brand taking the country’s #1 spot overall. In Liberia, an African brand from another country, MTN, takes the #1 spot. But in all the other countries, it is a non- African brand: Nike (11 out of 27), Samsung (4/27), Coke (3/27) and Adidas (2/27) lead the way, with Tecno, Orange and Airtel each dominant in one country.

The announcement freatured a panel discussion led by the local host, Joseph Kanyamunyu, managing director at Publics Africa Communications, with Amos Masaba Wekesam, the founder and managing partner of Great Lakes Safaris Limited and Sarah Kagingo, the managing director of Soft Power Communications and the President of Public Relations Association of Uganda who reflected on the African results overall, Uganda brands specifically and the impact of Covid on local and African businesses panel.

Established 10 years ago to coincide with the 2010 FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands survey rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa.

It is a consumer led survey which seeks to establish brand preferences across Africa. The survey is conducted by Geopoll (www.geopoll.com) among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands. The resulting over 15,000 brand mentions were analysed by Kantar (www.kantar.com) and Brand Leadership (www.brandleadership.com) to create a weighted average score and rankings for Africa and the individual countries.

Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership says, “As evidenced by the entrepreneurial spirt that is creating Africa’s first electric vehicle, Kiira, and the leading brands such as Nile which feature in the continental rankings, Uganda and Ugandan brands will play an important role not just in the region but in the continent.”

In reflecting on the Uganda results, managing director of Publics Africa Communications Joseph Kanyamunyu, says, “We are proud that Ugandans continue to choose African and especially Ugandan brands among their most admired brands. At Publics Africa, this is our mission to showcase that excellence.”

Karin Du Chenne, Kantar’s Chief Growth Officer Africa Middle East says, “The complex task of analyzing a vast amount of diverse data, countries and trends over 10 years has given us a deep insight into how brands have changed, adapted and kept in step with the changing African environment and consumer who demands more from their brands.” Kantar has been the insight lead for Brand Africa since it’s inception in 2010.

“The reach and accessibility of mobile across the continent enabled us to survey respondents across a representative sample of countries quickly and effectively, giving us vital and timeous results at a critical time,” said Caitlin van Niekerk, Global Client Development Manager, GeoPoll.

The Brand Africa 100 global results are published in the June issue of the African Business magazine and is available online to subscribers on www.africanbusinessmagazine.com

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